The partnership between San Pellegrino and Expo Milano 2015 is official. The famous "red star," symbol of Made in Italy food quality will be the official water partner for the event and the Italian Pavilion, with its small themed piazza. In addition, San Pellegrino will promote the event on tables all over the world with a special edition bottle that will be distributed from January 2015, with approximately 150 million units shipping to 80 countries around the world.
"San Pellegrino mineral water is now present in 138 countries and is recognized as an ambassador of taste, quality and Italian style,” said Stefano Agostini, President and CEO of the San Pellegrino Group. “For this reason, we believe we are able to best represent our country at an event of global significance such as the Expo. We really want to seize this opportunity, to create synergies with other activities in our country and promote Italian know-how in the eyes of the world and our inimitable culture of food and taste."
The themed piazza of Acqua San Pellegrino will be a space for education and entertainment, dedicated to spreading a healthy lifestyle that is sustainable and appetizing by promoting talent that is Made in Italy and connected to the world of cuisine and renowned chefs.
"We have the great responsibility,” said Diana Bracco, Commissioner General for the Italian Pavilion at Expo 2015, “of promoting our country’s points of excellence, highlighting their cultural origins, while projecting them into the future. That's why the partnership with an established brand like San Pellegrino gives us such pleasure. The small piazza dedicated to mineral water will be based on the promotion of this natural resource and the concept of hydration, the importance of recycling bottles and sustainable development, connecting perfectly with the key themes of the Expo."
"Water is a unique and extraordinary gift. We are proud that San Pellegrino is Partner of Expo Milano 2015,” said Giuseppe Sala, CEO of Expo 2015 S.p.A.. “It is one of the most popular and well-known Italian brands abroad. The Universal Expo will thus once again count on quality products that are emblematic of Made in Italy in the world, thanks to the Group’s deep-rooted international presence in the beverage market."
This historic Italian brand is, so far, the only food company to have obtained a dual partnership.
San Pellegrino, Leader in Italy
San Pellegrino is part of the San Pellegrino Group, Italy’s leading beverage company, with mineral waters, non-alcoholic aperitifs, soft drinks and iced teas. Its products are the synthesis of well-being, health and balance, and are present in more than 138 countries through subsidiaries and distributors covering five continents.
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