vendredi 27 juin 2014

Latvia pavilion... a star is born ?

Pavilion of Republic of Latvia represents idea that sustainable development is reached through healthy ecosystem, where all material and immaterial values are in balance. The open space of pavilion — space Under Branches — is the place, where everyone can feel energy of singing Latvian ecosystem. In the space Under Branches visitors can enjoy the journey of light, sound and smell, and within that emotional experience one can get to know Latvia.

The space Under Branches is the main part of exhibition. Towards the main Expo street Decumanus, the base of Under Branches space is made of steps and slopes, freely accessible for everybody, including wheelchair users and visitors with strollers. In the center of Under Branches space there is an information desk and a kiosk for a serving of slow food. Towards Cascina Triulza the Under Branches space forms the amphitheater, which serves as a seating place during concerts and other events.


Within the Roots there are located kitchen, service rooms, store rooms, changing rooms and closed exhibition space. The entrance to the Roots is planned from Cascina Triulza, next to the amphitheater of the Under Branches space. The exit from exhibition space is planned to the side street.

Within the Leafage there is located conference center and office space. The Leafage level can be accessible through two stairs and an elevator. The stairs together with adjacent elevator is planned for public and invited guests, while other staircase is planned for personnel. During emergency the exit is organized using both stairs. One of the stairs has a smoke proof condition and there is safe place for wheelchair users.


The construction of pavilion is planned using wooden materials as much as possible, which includes cross laminated timber (CLT), plywood, massive wood and insulation of wood fiber. The main frame of construction is planned from steel, which is upheld on the concrete basement plate, in order to ensure rational, easy buildable and safe construction.

Commissioner General — Roberts Stafeckis (Ministry of Economics)
Concept and architecture — Miķelis Putrāms, Linda Krūmiņa (MADE arhitekti), Rolands Pēterkops (MAREUNROL’S)
Producers — Ģirts Majors, Linda Andersone, Andis Zusts (Positivus Event)
Managing director of the Pavilion — Elīna Vikmane
Artistic director of the Pavilion — Sigvards Kļava
Artists — Rolands Pēterkops (MAREUNROL’S), Voldemārs Johansons, Roberts Rubīns, Anda Poikāne, Dainis Pundurs
Construction supervisor — Jānis Zolbergs (Forma2)
Visual identity — Design agency 'Brandbox', branch of McCann WoldGroup Riga


Source : http://www.archilovers.com/

jeudi 26 juin 2014

San Pellegrino: Partner of Expo Milano 2015 and the Italian Pavilion


Today saw the detailed presentation of the partnership and activities with which San Pellegrino will play a leading role at the global event. It will provide educational projects, entertainment and a special edition bottle, to be distributed in January 2015, with approximately 150 million units shipping to 80 countries around the world.

The historic brand San Pellegrino, part of the San Pellegrino Group and symbol of Made in Italy quality food in the world, will play a leading role at the Universal Exposition of 2015. Today, at the Restaurant LARTE in Milan, it was announced that the famous "Red Star "will be the official water partner of Milan Expo 2015 and the Italian Pavilion, managing its water-themed Piazzetta.

So far, San Pellegrino is the only company in the food sector to have a double partnership with the global event which represents a unique opportunity for Italy and for all companies in the world of "Made in Italy."

Attending the press conference of presentation was Stefano Agostini, President and CEO of the San Pellegrino Group; Diana Bracco, President of Expo 2015 S.p.A. and Commissioner General for the Italian Pavilion at Expo 2015, and Giuseppe Sala, CEO of Expo 2015 S.p.A.

"The San Pellegrino Group is the leading beverage company in Italy,“ said Stefano Agostini, President and CEO of the San Pellegrino Group. “Our products are the synthesis of well-being and health. San Pellegrino Mineral water in particular is now present in 138 countries and is recognized as an ambassador of taste, quality and Italian style. For this reason we think we can best represent our Country in an event of global significance such as the Expo."

“It is a medium- to long-term investment,” continued Agostini, “that we have developed with the aim of promoting the water resources and territories of Italy to which the Group owes the success of its products. We want to seize this opportunity,” concluded Agostini, “to create synergies with other activities in our country and promote Italian know-how in the eyes of the world and our inimitable culture of food and taste."

Expo Milano 2015 will have a double significance for San Pellegrino.

San Pellegrino, as the official water partner of the event, will create a special edition bottle that will be distributed from January 2015, with approximately 150 million units shipping to 80 countries to promote the event on tables all over the world. During the period of the Exposition, there will be events organized to educate, entertain and promote a healthy, sustainable and appetizing lifestyle through the promotion of talent that is Made in Italy and connected to the world of cuisine and renowned chefs.

The Italian Pavilion will be a showcase for the Italian System, an iconic place that represents the best of Italian excellence related to the theme of the Expo, "Feeding the Planet, Energy for Life." In this context, the thematic Piazzetta Acqua San Pellegrino will be one area for ​​educating and entertaining younger visitors and for helping adults to become more aware of recycling, conscious and responsible use of water resources, and the importance of proper hydration.

"We have the great responsibility,” said Diana Bracco, Commissioner General for the Italian Pavilion at Expo 2015, “of promoting our Country’s points of excellence, highlighting their cultural origins, while projecting them into the future. That's why the partnership with an established brand like San Pellegrino gives us such pleasure.

"The agreement, among other things, provides for the development of a piazza dedicated to mineral water on the Italian Pavilion, which will promote this natural resource, the concept of hydration, the importance of recycling bottles and sustainable development, connecting perfectly with the key themes of the Expo."

“We are proud that San Pellegrino is a Partner of Expo Milano 2015,” said Giuseppe Sala, CEO of Expo 2015 S.p.A.. “It is one of the most popular and well-known Italian brands abroad. Thus the Universal Expo once again can count on quality products that are emblematic of Made in Italy in the world, thanks to the Group’s deep-rooted international presence in the beverage market. Water is a unique and extraordinary gift.

"Expo Milano 2015 will promote it at every instance, providing added value to the visitor’s experience both through the landscape, the canal that surrounds the area and the Lake Arena, and its themes, where Piazzetta San Pellegrino will become a location for events dedicated to the proper use of water resources."

San Pellegrino is the Official Water Partner of Expo Milano 2015 and the Italian Pavilion


The partnership between San Pellegrino and Expo Milano 2015 is official. The famous "red star," symbol of Made in Italy food quality will be the official water partner for the event and the Italian Pavilion, with its small themed piazza. In addition, San Pellegrino will promote the event on tables all over the world with a special edition bottle that will be distributed from January 2015, with approximately 150 million units shipping to 80 countries around the world.

"San Pellegrino mineral water is now present in 138 countries and is recognized as an ambassador of taste, quality and Italian style,” said Stefano Agostini, President and CEO of the San Pellegrino Group. “For this reason, we believe we are able to best represent our country at an event of global significance such as the Expo. We really want to seize this opportunity, to create synergies with other activities in our country and promote Italian know-how in the eyes of the world and our inimitable culture of food and taste."

The themed piazza of Acqua San Pellegrino will be a space for education and entertainment, dedicated to spreading a healthy lifestyle that is sustainable and appetizing by promoting talent that is Made in Italy and connected to the world of cuisine and renowned chefs.

"We have the great responsibility,” said Diana Bracco, Commissioner General for the Italian Pavilion at Expo 2015, “of promoting our country’s points of excellence, highlighting their cultural origins, while projecting them into the future. That's why the partnership with an established brand like San Pellegrino gives us such pleasure. The small piazza dedicated to mineral water will be based on the promotion of this natural resource and the concept of hydration, the importance of recycling bottles and sustainable development, connecting perfectly with the key themes of the Expo."

"Water is a unique and extraordinary gift. We are proud that San Pellegrino is Partner of Expo Milano 2015,” said Giuseppe Sala, CEO of Expo 2015 S.p.A.. “It is one of the most popular and well-known Italian brands abroad. The Universal Expo will thus once again count on quality products that are emblematic of Made in Italy in the world, thanks to the Group’s deep-rooted international presence in the beverage market."

This historic Italian brand is, so far, the only food company to have obtained a dual partnership.

San Pellegrino, Leader in Italy 
San Pellegrino is part of the San Pellegrino Group, Italy’s leading beverage company, with mineral waters, non-alcoholic aperitifs, soft drinks and iced teas. Its products are the synthesis of well-being, health and balance, and are present in more than 138 countries through subsidiaries and distributors covering five continents.

Lot 42N handed over to the Pavilion of Monaco !

On a plot of 1010m ², the Monaco pavilion will be on the Boulevard of International Pavilions, near the East Gate, between Saudi Arabia and Japan.

Lot 42N, Expo Site, Milan 26 juin 2014





mercredi 25 juin 2014

New Website for Hungary pavilion...

Dedicated to the pavilion !
Only in Italian an Magyar... for the moment.


http://www.expohungary.com/it

Islamic Republic of Iran at Expo 2015 Milano

Theme "Food and Culture"

The Concept
 
The Persian territory was among the first in the world to bring forth civilization. Here, six thousand years ago the first humans experimented with farming and agriculture, with the first planting and irrigation techniques. The purpose of the Islamic Republic of Iran’s participation at Expo Milano 2015 is to illustrate the potential and capacity of its agricultural production. Through technology, eco-efficiency and exports, Iran aims to become the fourth country in the world for the supply of agricultural products.


The 14.3 million hectares (8% of the territory) of Iranian forests are vital for achieving food security and ensuring the survival of millions of Iranians. Iran also depends on its forests for its energy and water supply. The water of the mountain forests is essential for its farming and crop-growing, but also for promoting reforestation activities that guarantee the local communities the energy sources they need.

 Given all this, the Iranian cuisine is among the richest there is, offering a variety of dishes like few other countries in the world. Its cereals, legumes, fruits (such as the pomegranate), vegetables, and animal and vegetable proteins make the Persian diet both healthy and balanced. The potential and the ability of its food industry are exhibited and represented in Iran’s 1,910 square-meter pavilion. Visiting its interior you can see what's new in the field of sustainable development and the fight against poverty and hunger, attend conferences, and admire the art and architecture of a tradition that dates back thousands of years.

mardi 24 juin 2014

Green version of Romania in Expo 2015


The project of the pavilion is called Living with Nature and includes water, wood, glass and straw.

The topic chosen by Romania for its pavilion in Expo 2015 is called Living With Nature. It was proposed by the association composed by Artiline and Adest Architecture and this choice was made official directly by the Ministry of Foreign Affairs, which closed in this way the contest of ideas organized between February 4th and march 11th, which was taken part by eleven different creative studios, including two Italian firms.
STRAW, GLASS AND A LOT OF WATER

The winning project should recall the shapes of the traditional architecture, reinterpreting them in a contemporary way: the facility will be characterized by a roof of straw and some elements made of glass. From the first images can be clearly seen a wide terrace where there will be cultivated plants and there will be also a small lake with a grove of reeds, at the entrance of the pavilion.

The national pavilion will be built on an area of 887 square metres and will be placed at the core of the expository site near the pavilions of Italy, France, Israel and Mexico. «The exposition will highlight the national priorities in terms of sustainable agricultural biodiversity, renewable energies, regional development of the excellent centres, competitiveness and innovation. In addition the concept of the pavilion will underline the cultural uniqueness and prosperity of the national traditions», he website of the Ministry explains.


Romania: the national pavilion will be built on an area of 887 square metres and will be placed at the core of the expository site near the pavilions of Italy, France, Israel and Mexico.


http://www.expo2015news.org/

Remember Romania at Expo 2010 Shanghai

Romania... in 2010, at Shanghai Expo...


The pavilion is nicknamed the "green apple" whose inspiration comes from the apple, a kind of fruit liked inhabitants, which represents the idea of ​​the green city, healthy living and sustainable development. The building includes most apple-shaped and of the apple quarters. The exhibition has the major content "Retrospective millennium", "social and urban development driven by history and nature" and "urban life close to nature." The scene at the top of this pavilion numbers morals. Part of apple quarters this long history, the activities of key cities and the appearance of the capital Bucharest.

- Visitors can learn more about the rapid development and modern civilization Romania by films.

- The "green apple" will change color at night.

- Visitors can watch the numbers shows offered to the open stage of the pavilion.





Giro del gusto: Milan enjoys a taste of Switzerland


The first stage of the Giro del gusto, which took place in Milan from 30 April to 11 May, was a success. In 12 days, over 60,000 people visited the House of Switzerland, where they encountered various aspects of Switzerland including Swiss design, AOP regional specialities, concerts, Swiss tourism and the Gotthard tunnel.


The Swiss initiative was much appreciated by the local Milanese and by tourists visiting the city. The Swiss presence at one of the most visited sites in all of Milan – Sforza Castle – hit the mark. Presence Switzerland provided an open and convivial platform for communication around food – the theme of Expo 2015 – but also other subjects of importance to Switzerland like rural life, transport, innovation and tourism.
The private and public partners of the Swiss pavilion enriched the gastronomic and cultural programme.


"Seeing the mayor of Milan cutting into a Swiss cheese as a symbolic way of inaugurating the Giro del gusto here in this House of Switzerland with its contemporary architecture is quite something: our country is on to a winner in Italy!" enthuses Nicolas Bideau, head of Presence Switzerland. "The 60,000 people who took part in the AOP tastings are proof of our success: the Italians love Swiss produce and have shown they're keen to get to know their neighbour better. And while our Italian friends were enjoying our Swiss cheese and sausage, they were also captivated by our new Gotthard tunnel and our design 'made in Switzerland'. Tradition AND innovation rolled into one: Swiss style!"


Next stages of the Giro del gusto:
-Rome (Swiss Institute in Rome): 22–26 September
-Turin (Salone Internazionale del Gusto): 23–27 October

Key figures:
Number of visitors: 60,000
Number of visitors who saw the Swiss village: 180,000
Number of meals served: 18,000
including 1,500 sausages, 2,500 portions of raclette and 1,000 sausage panini
Number of articles published in Italy on the Giro del gusto: 110
Number of posts on social media (Facebook, Twitter, Instagram, YouTube, www.padiglionesvizzero.ch): 2 million



Algeria... what's new ?


Theme "Agricultural heritage and Technological Development for food self-sufficiency"

The Concept

Algeria is participating in the Expo Milano 2015 in the Bio Mediterranean Cluster and will show two key aspects of the country: its cultural heritage and development. Its cultural heritage showcase describes how in the past, Algerians used to hunt for their food and how difficult that was in Algeria’s arid terrain. Hunting was also very much a part of rock art, typical of the Tassili region in the Sahara desert, in Northeast Algeria.

Its development showcase is dedicated to the cultural heritage of the Foggara, Algeria’s system for obtaining and distributing water in such tough and arid conditions. This section is focused on the sustainability and the efficiency of Algeria’s nutrition projects, namely, technology used in agricultural services such as greenhouses, dams, fertilization and campaigns against deforestation, desertification and marine pollution. Also highlighted is the rich and healthy Algerian diet which is based mainly on fruits, vegetables and fish. At the exhibition site of Algeria, a space of 375 square meters, visitors can taste traditional cous cous dishes and other typical fare from its national cuisine.

lundi 23 juin 2014

Hungary pavilion... in New York World's Fair 1939 !


Reflecting the Culture and achievements of the Magyars, the Exhibit includes displays of native arts and crafts developed during a thousand years of national existence. Here are shown peasant pottery and carving, Matyo embroidery and Halas lace, textiles, rugs, and decorated glassware.

The products of the famed Herend and Zsolnay establishments, as well as other porcelains of Hungarian origin, are represented. Export products are displayed.

A travel section reveals the attractions of Budapest and the great fertile plain of Hortobagy. Typical Hungarian food and drinks are served in the restaurant which is a part of Exhibit.

Latinoamericando: Discover Brazil

Milan - Via Giuseppe di Vittorio, 6, 20090 Assago Milano Forum di Assago / 23 June


Have fun, discover and learn. The 24th edition of Latinoamericando, is not just a fun and entertaining event. It also offers courses in South American culture to discover some of the countries that next year will be even closer to Italy thanks to Expo Milano 2015.

The week commencing June 23 through 29 is dedicated to Brazil and is organized by the Associazione S&S Projetos di Minas Gerais. The inauguration on Monday 23 sees the participation of the Brazilian Consul in Milan. Several initiatives have been organized to discover this country, including presentations, shows, dances and markets with local products and handcrafts:

  • Monday 23: the official opening ceremony with together the Exhibition Authority of typical handcrafts from Minas Gerais.
  • Tuesday 24: Ladies Night organized the Scuola Italiana di Senologia Onlus (SIS) (Italian School of Senology) a special evening that offers women an entry ticket at a reduced rate. It will be the first Ladies' Night dedicated to WE-Women for Expo.
  • Wednesday 25: Presentation of the book "Brasile in Cucina" by the Brazilian chef Natalia Costa.
  • From Thursday 26 to Sunday 29: Exhibition of handcrafts and artifacts typical of Minas Gerais.


Brazil at Milan Expo 2015, a network of nature and technology

Brazil's connection and integration which has allowed it to achieve the ranking of world leading producer of food is reflected in the architecture of the Brazilian Pavilion, and indeed its "physics" metaphor that is represented by the network. The structure inside its Pavilion is a symbol of unity, connection and exchange, exchange of ideas, projects and ideas around the theme of Expo Milano 2015. In the same way, the movements of every single visitor within the network affects the movements of others, a symbol of how individual choices affect the experiences of others.

Based on the concept "Feeding the World with Solutions" in a total site of 4,133 square meters, Brazil shows visitors all its natural wealth and technology, along with the possibility, being analyzed and developed, of increasing and diversifying food production. Brazil is in fact one of the largest agricultural producers in the world, and while its agro-industrial activities are well-known, what is not so well-known is its technological production capacity. And so Expo Milano 2015 will become the perfect showcase for the Country’s knowledge, both traditional and innovative, to be shared with other Countries of the world at this great event.


EXPO CANTIERE... to follow the Work site !







Remember Lithuania, at Expo 2010 Shanghai


Lithuania, Expo 2010 Shanghai

Inspiration part of pavilion came from flower buds, which means the vitality and prosperity of the country and cities. Through examples of successful urban development, architecture, cultural heritage, protection of nature, the success of the people, athletes and technological fruits, describe the current situation and a bright future of a harmonious coexistence between men in between man and nature, the process of development of Lithuania, economic, cultural center, politics in the Baltic Sea.


- A scene and a meeting room are located within the "flower bud". The petals are made of shells. Sound effect and a circular 360 ° screen will bring visitors to "fly" over Lithuania.

- Artists crafts produced locally toys pottery, royal crowns, willow products, wooden sculptures. Visitors can participate.



World Cup Food...

World Cup Food...
We can love or hate football ... but this communication is great !










Remember Switzerland at Expo 2010 Shanghai


The pavilion consists of urban space on the ground floor and natural space at the top where the cable commute, as if we were traveling between city and countryside. All the flag represents the relationship of interdependence and reciprocity cohabitation between town and country while emphasizing the balance between man and nature-technology.


- Visitors can ride the cable car from the ground floor to the top of the pavilion, the prosperous city to the natural world.

- The flag is wrapped with a layer of intelligent curtain that can respond to light energy and produce a visual effect characterized by flicker.

- The flag will install 12 screens man size. The Swiss all kinds of professions, whose background the Alps, will talk about their future.

- You can see the IMAX film "The Alps, giant nature."